Project Type
Key Focus Areas
The Be Activewear project was a focused contractual engagement to enhance the brand’s Shopify website performance and visual identity. This included optimizing the e-commerce platform for speed, usability, and SEO, while creating visually engaging graphic designs to strengthen brand presence and drive conversions.
Key Areas of Focus
Website Speed Optimization: Improved site loading times by optimizing images, reducing unnecessary scripts, and streamlining code, ensuring faster performance.
Mobile Responsiveness: Ensured the website provided an intuitive and seamless user experience across mobile devices.
Navigation Enhancements: Reorganized the website’s structure to simplify product discovery and improve customer experience.
Product Page SEO: Optimized product pages with targeted keywords, meta descriptions, and structured data to increase search engine visibility.
Cart & Checkout Optimization: Streamlined the checkout process to reduce cart abandonment and improve conversion rates, focusing on usability and efficiency.
App Integration: Installed and configured Shopify apps to enhance functionality and customer engagement.
Banner & Ad Design: Created high-quality banners and promotional ads for use on the website and in email marketing campaigns.
Product Image Optimization: Enhanced product images for a consistent, professional look that aligns with the brand’s aesthetic.
Branding & Visual Identity: Developed cohesive design elements that aligned with Be Activewear’s branding, ensuring a unified visual experience.
Social Media Graphics: Designed captivating visuals for social media platforms to promote products, sales, and special offers.
Print Collateral Design: Designed print-ready materials, including flyers, business cards, and packaging, to support branding efforts offline.
Tools & Platforms Utilized
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Shopify
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Design Software
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SEO Tools
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For e-commerce platform optimization and app management.
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Adobe Photoshop, Canva, Adobe Illustrator
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Yoast SEO, SEMrush
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Impact
This project elevated Be Activewear’s digital and visual presence by:
- Delivering a faster and more user-friendly website optimized for both desktop and mobile users.
- Increasing organic visibility through effective SEO practices.
- Enhancing customer engagement through compelling graphics and a streamlined shopping experience.
The combination of technical optimization and creative design helped Be Activewear create a stronger connection with its audience and improve e-commerce performance.
