Project Type
Part Time
Duration
November 2018 – March 2019
The Street Fit Clothing project focused on boosting the brand’s online presence through strategic SEO practices, engaging social media campaigns, and e-commerce optimization. The goal was to increase traffic, drive customer engagement, and improve the Shopify store’s performance.
Key Areas of Focus
Keyword Research: Identified high-traffic keywords to optimize product pages and blog content.
On-Page Optimization: Enhanced website content, meta tags, headers, and images for better search visibility.
SEO Audits: Conducted audits to address technical issues, improving overall site health and search engine rankings.
Content Creation: Developed engaging social media content to drive brand awareness and audience interaction.
Campaign Management: Designed and executed paid ad campaigns on Instagram and Facebook, targeting the right audience for higher ROI.
Influencer Collaborations: Partnered with influencers to promote products and expand the brand’s reach.
Store Updates: Managed product listings, inventory, and order fulfillment, ensuring smooth e-commerce operations.
User Experience Optimization: Enhanced navigation, search functionality, and checkout processes for improved conversions.
Tools & Platforms Utilized
SEO Tools
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Social Media Management
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E-commerce
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SEMrush, Google Analytics, Google Search Console
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Hootsuite, Buffer, Instagram, Facebook
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Shopify
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Impact
The project resulted in increased organic traffic, higher social media engagement, and improved e-commerce performance, aligning with the brand’s growth objectives.